Codes? Where we’re going we don’t need codes

JD Hancock - source

Ah the codes of conduct. Where to begin? Codes shmodes and my brother would say. The aim of the codes of conduct is to create a sense of accountability for the industry, a professional standard that which the agencies and organisations that adhere to the association can stand for. However, not many codes take a terribly strict tone, using ‘reasonable’ and ‘positive duty’. Jargon. Blah, blah, blah.

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