The Public Relations Movement of the 1960’s

Once you start learning the ins and outs of PR, and are studying it academically, you start to realise that PR is pretty much behind everything. It’s a whole new world, a new fantastic point of view, as the song goes. Today, I want to look at one very interesting example, well it interested ME anyway. A momentous moment in history that truly made use of savvy PR. Disingenuous? Maybe, but sometimes that’s needed. The Civil Rights movement in 1960’s America. Civil rights leader Martin Luther King Jr had a deep understanding of public relations. He was charming, likeable, and he knew how to talk to people on their own level. I have a dream is without a doubt one of the most famous speeches in history. But when you really think about it, the entire civil rights movement was a really interesting example of PR used well, and for the right reasons. Continue reading