Good ole Ryanair. Having flown with them nearly every week since I moved to London, I know them pretty well. Of course, then throw in the fact that my uncle and brother are both captains with the airline, and also my undergraduate dissertation was all about their PR, so yeah I guess I feel I know them. Plus, I don’t live under a rock. Continue reading
Once you start learning the ins and outs of PR, and are studying it academically, you start to realise that PR is pretty much behind everything. It’s a whole new world, a new fantastic point of view, as the song goes. Today, I want to look at one very interesting example, well it interested ME anyway. A momentous moment in history that truly made use of savvy PR. Disingenuous? Maybe, but sometimes that’s needed. The Civil Rights movement in 1960’s America. Civil rights leader Martin Luther King Jr had a deep understanding of public relations. He was charming, likeable, and he knew how to talk to people on their own level. I have a dream is without a doubt one of the most famous speeches in history. But when you really think about it, the entire civil rights movement was a really interesting example of PR used well, and for the right reasons. Continue reading
So, like, wow. Piers Morgan was on The Late Late show last night and now everyone seems to be in love. Ok, so if you’re reading this in the UK you probably don’t have a clue what The Late Late Show is, but I guess the closest approximation would be The Jonathan Ross Show, if Jonathan Ross was made of wood and asked silly and embarrassing questions. Continue reading
I think nearly every practitioner can agree that not only has it changed the profession it has helped more than hindered. But isn’t it always fun to be the devil’s advocate?
Yes, PR can no longer get away with blasting at an audience, but on the other hand, does it not just do this more in the digital world? Is there a pretence to two way communication that doesn’t exists in reality? Absolutely, you can complain on a Facebook page, yes, you can send messages, but how many times are there responses? Does every comment or tweet get an answer from an organisation?
When we speak about Corporate Social Responsibility, we talk about the idealistic presumption that companies care as much about serving their community as they do about the bottom line. Fryzel (2011) said that CSR should be about finding a way that “maximises the value of the company but also contributes to the wellbeing of a society and the generation of common good, including wealth”. Wealth being the companies’ bottom line, with many CSR policies operating on the periphery of the corporate structure (Frankental, 2001). However as we move towards greater and greater transparency, more and more companies are producing annual reports regarding their CSR policies, and these policies become closely linked with share prices.
An article in PR Moment really caught my eye the other day. Bemoaning the fact that many marketing directors in the US don’t under the various historical and cultural differences that pervade and have pervaded Europe for thousands of years, this has lead to huge blunders when it came to marketing to certain publics.
Ah the codes of conduct. Where to begin? Codes shmodes and my brother would say. The aim of the codes of conduct is to create a sense of accountability for the industry, a professional standard that which the agencies and organisations that adhere to the association can stand for. However, not many codes take a terribly strict tone, using ‘reasonable’ and ‘positive duty’. Jargon. Blah, blah, blah.